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Magimix is a pioneer in the domestic food processor market. Their products are designed to make life simpler for the serious cook. Most have their roots in professional products originally designed for commercial use, like the original Robot Coupe food processor. For this reason, a Magimix food processor will work better and last longer than other brands. Serious cooking should be fun and satisfying, not hard work. With Magimix the most demanding tasks can be accomplished quickly and easily - that's why top TV chefs, cookery schools and food writers insist on Magimix, and also why the rest of the Magimix range of electricals and coffee machines are so popular.